Lectures Commerce Springer Computer Science PDF 2c05b71dd

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Lectures in E-Commerce (Springer Computer Science) PDF




: Lectures in E-Commerce (Springer Computer Science)

ISBN : #3211836233 | Date : 2001-12-06

Description :

PDF-17dd4 | Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. The basic goal is to give an overview of some of the most relevant topi… Lectures in E-Commerce (Springer Computer Science)


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Defending Your Brand Companies Competitive PDF 3ab6fa8fc

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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks PDF




by T. Calkins : Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

ISBN : #1137278757 | Date : 2012-10-11

Description :

PDF-d7d58 | Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon – and much more…. Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks


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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks by by T. Calkins

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The Advertising Effect: How to Change Behaviour PDF




by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

Description :

PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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The Advertising Effect: How to Change Behaviour by by Adam Ferrier

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CATERPILLAR DOESNT KNOW PERSONAL ORGANIZATIONAL PDF C2010c510

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by Kenneth Hey : The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE

ISBN : #0684834294 | Date : 1998-07-15

Description :

PDF-a8b00 | “The caterpillar doesn’t know that he’ll come out as a butterfly. All he knows is that he’s alone, it’s dark, and it’s a little scary.” — Mort Meyerson, Chairman, Perot SystemsThe caterpillar doesn’t know that it must transform itself to stay alive. This imperative, according to leading detection-change experts Kenneth Hey and Peter Moore, now confronts American corporations, political institutio… The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE


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Case Study Customer Perception Formulating PDF 0d20ebd9f

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A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology PDF




by Cassandra Olumese : A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology

ISBN : #3848436086 | Date : 2012-06-22

Description :

PDF-4493a | Independent businesses in today’s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for su… A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology


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[Pub.52VSY] A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology PDF | by Cassandra Olumese


A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology by by Cassandra Olumese

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New Media Marketing Re Inventing Avenues PDF 118bd864b

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New Media Marketing: Re-inventing New Avenues PDF




by A. Shameem : New Media Marketing: Re-inventing New Avenues

ISBN : #8174467297 | Date : 2009-04-27

Description :

PDF-d4370 | New Media Marketing is relatively a new concept used by businesses for developing a mobile platform or an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Customers are more inclined to believe the… New Media Marketing: Re-inventing New Avenues


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[Pub.33PLE] New Media Marketing: Re-inventing New Avenues PDF | by A. Shameem


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Web Engineering International Conference Proceedings PDF 18b6eda7e

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Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science) PDF




: Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science)

ISBN : #3540405224 | Date : 2003-08-13

Description :

PDF-3c34e | The refereed proceedings of the International Conference on Web Engineering, ICWE 2003, held in Oviedo, Spain in July 2003. The 25 revised full papers and 73 short papers presented together with 2 invited papers were carefully reviewed and selected from 190 submissions. The papers are organized in topical sections on agents on the Web, e-commerce, e-learning, human-computer interaction, languages… Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science)


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Futuretainment Yesterday World Changed Your PDF D9811f785

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Futuretainment: Yesterday the World Changed, Now It’s Your Turn PDF




by Mike Walsh : Futuretainment: Yesterday the World Changed, Now It’s Your Turn

ISBN : #0714848751 | Date : 2009-11-16

Description :

PDF-a372e | Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries. Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and online virtual worlds, patterns of consumer behavior have adapted and evolved enormously, embracing new opportunities and having an indelible impact upon the commercial n… Futuretainment: Yesterday the World Changed, Now It’s Your Turn


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Futuretainment: Yesterday the World Changed, Now It’s Your Turn by by Mike Walsh

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Creating Virtual Store Taking Browsing PDF 36ad070b6

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Creating the Virtual Store: Taking Your Web Site from Browsing to Buying PDF




by Magdalena Yesil : Creating the Virtual Store: Taking Your Web Site from Browsing to Buying

ISBN : #0471164941 | Date : 1996-11-22

Description :

PDF-c4238 | Countless companies all over the world now have their own Web sites where people can explore and evaluate their goods and services. Now the trick is to turn those who are “just looking” into buyers by offering the ability to make cash transactions over the Internet. Thanks to companies like CyberCash, Digicash and First Virtual, this technology now exists, but businesses still have to learn how to… Creating the Virtual Store: Taking Your Web Site from Browsing to Buying


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Creating the Virtual Store: Taking Your Web Site from Browsing to Buying by by Magdalena Yesil

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Digital Cash Second Peter Wayner PDF 71110780a

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Digital Cash, Second Edition PDF




by Peter Wayner : Digital Cash, Second Edition

ISBN : #0127887725 | Date : 1997-04-21

Description :

PDF-aa990 | This second edition of the highly acclaimed Digital Cash is an updated and comprehensive guide to exchanging money over the Net. Included are detailed algorithms for producing and implementing monetary systems like digital checks, digital coupons, digital cashier’s checks, and divisible cash. Several systems for creating secure credit card transactions are described as well as the many commercial … Digital Cash, Second Edition


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Digital Cash, Second Edition by by Peter Wayner

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Security Transformation Strategies Companys Reputation PDF 7f054f322

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Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share PDF




by Mary Pat McCarthy : Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share

ISBN : #0071379665 | Date : 2001-05-23

Description :

PDF-630db | A revolutionary approach to digital security as a tool for protecting information assets and building customer loyalty, operational efficiency, and market share Much has been written lately about the many competitive advantages of using Web technologies to create “transparent” organizations, open to customers, suppliers, and alliance partners. Yet, until now, there have been no comprehensive accou… Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share


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Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share by by Mary Pat McCarthy

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Handbook Global Outsourcing Offshoring 3rd PDF 9ff4b2afe

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The Handbook of Global Outsourcing and Offshoring 3rd edition PDF




by Ilan Oshri : The Handbook of Global Outsourcing and Offshoring 3rd edition

ISBN : #1137437421 | Date : 2015-01-23

Description :

PDF-2536e | Now in its third edition, this is the only outsourcing and offshoring book to offer a broad but coherent guide to the strategy, operations and management of ITO and BPO outsourcing and offshoring, from how to source new relationships to managing business processes in a national and global context.         … The Handbook of Global Outsourcing and Offshoring 3rd edition


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The Handbook of Global Outsourcing and Offshoring 3rd edition by by Ilan Oshri

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Value Based Marketing Strategy Santiago Lopez PDF 0fd0b11a3

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Value-based Marketing Strategy PDF




by Santiago Lopez : Value-based Marketing Strategy

ISBN : #1622730208 | Date : 2014-12-15

Description :

PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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Value-based Marketing Strategy by by Santiago Lopez

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Social Wave Business Wiping Media PDF 387aecc72

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The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It PDF




by Starr Hall : The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It

ISBN : #1599184230 | Date : 2011-07-08

Description :

PDF-97df5 | Don’t Sink in the Sea of Social Media—SucceedPresenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves.Includes:• Industry specific strategies including top 5 tips for 25 different industries• Social Site Comparison covers: what they are good for, … The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It


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[Pub.56cbY] The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It PDF | by Starr Hall


The Social Wave: Why Your Business is Wiping Out With Social Media and How to Fix It by by Starr Hall

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Introduction Commerce Efraim Turban PDF 285326a4b

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Introduction to E-Commerce PDF




by Efraim Turban : Introduction to E-Commerce

ISBN : #0130094056 | Date : 2002-08-29

Description :

PDF-b5cb2 | Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Co… Introduction to E-Commerce


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[Pub.74vWN] Introduction to E-Commerce PDF | by Efraim Turban


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