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by Y. Kusume : Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

ISBN : #1137369000 | Date : 2013-11-25

Description :

PDF-c870e | For brands to succeed in a competitive environment they need to build a ‘loving’ relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand…. Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience


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[Pub.52nwb] Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience PDF | by Y. Kusume


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Winning At Innovation F Model PDF B85545335

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Winning At Innovation: The A-to-F Model PDF




by Philip Kotler : Winning At Innovation: The A-to-F Model

ISBN : #0230343430 | Date : 2011-10-21

Description :

PDF-204d6 | Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world’s leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation…. Winning At Innovation: The A-to-F Model


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Winning At Innovation: The A-to-F Model by by Philip Kotler

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Public Key Infrastructure: Second European PKI Workshop: Research and Applications, EuroPKI 2005, Canterbury, UK, June 30- July 1, 2005, Revised Selected Papers (Lecture Notes in Computer Science) PDF




: Public Key Infrastructure: Second European PKI Workshop: Research and Applications, EuroPKI 2005, Canterbury, UK, June 30- July 1, 2005, Revised Selected Papers (Lecture Notes in Computer Science)

ISBN : #3540280626 | Date : 2005-12-07

Description :

PDF-c86cc | This book contains the proceedings of the 2nd EuroPKI Workshop ― EuroPKI 2005, held at the University of Kent in the city of Canterbury, UK, 30 June–1 July 2005. The workshop was informal and lively, and the university setting encouragedactive exchangesbetween the speakersand the audience. TheworkshopprogramcomprisedakeynotespeechfromDr.CarlisleAdams, followedby18refereedpapers,withaworkshopdi… Public Key Infrastructure: Second European PKI Workshop: Research and Applications, EuroPKI 2005, Canterbury, UK, June 30- July 1, 2005, Revised Selected Papers (Lecture Notes in Computer Science)


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Public Key Infrastructure: Second European PKI Workshop: Research and Applications, EuroPKI 2005, Canterbury, UK, June 30- July 1, 2005, Revised Selected Papers (Lecture Notes in Computer Science) by

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Virtual Social Networks Mediated Multiplayer PDF 8f9cb2716

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: Virtual Social Networks: Mediated, Massive and Multiplayer Sites

ISBN : #023022928X | Date : 2009-07-16

Description :

PDF-3f906 | As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. It is within the context of simultaneous excitement and anxiety that we discuss Virtual Social Networks…. Virtual Social Networks: Mediated, Massive and Multiplayer Sites


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Writing Riches Profits Financial Results Based PDF 1735d5ca1

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Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy PDF




by Ray Edwards : Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy

ISBN : #1600377556 | Date : 2010-11-02

Description :

PDF-7093d | With the job market in a state of flux, and many former corporate employees striking out on their own, there is a new focus on self-owned businesses and the entrepreneurial spirit. And the new frontier is the internet. But much like the brick and mortar model, online sales has its own lingo and requires a new approach to sales language. Ray Edwards’ new book, “Writing Riches”, opens the door to… Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy


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Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy by by Ray Edwards

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Decision Loom Interactive Decision Making Organizations PDF Ec43872db

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The Decision Loom: A design or interactive decision-making in organizations PDF




by Vincent Barabba : The Decision Loom: A design or interactive decision-making in organizations

ISBN : #1908009446 | Date : 2011-11-24

Description :

PDF-c297d | Decision-making has been one of the principal victims of ‘modern’ thinking. The ‘analytical’ approach has, of course, brought us vaccines, electricity and the internal combustion engine. But, in seeking to break things down into their component parts and improve the parts, governments and businesses continue to make some astonishingly bad decisions. What’s more, many enterprises still pay close at… The Decision Loom: A design or interactive decision-making in organizations


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The Decision Loom: A design or interactive decision-making in organizations by by Vincent Barabba

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Customer Management Franchisesystemen Franchisenehmer Bewertung Unternehmenskooperation PDF F9f5d0111

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Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung (Unternehmenskooperation und Netzwerkmanagement) (German Edition) PDF




by Eva-Maria Gust : Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung (Unternehmenskooperation und Netzwerkmanagement) (German Edition)

ISBN : #3824474840 | Date : 2012-12-01

Description :

PDF-f927e | Eva-Maria Gust überträgt das Customer Value Management auf Franchisesysteme und entwickelt ein Konzept zur Franchisenehmer-Bewertung…. Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung (Unternehmenskooperation und Netzwerkmanagement) (German Edition)


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[Pub.27PwC] Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung (Unternehmenskooperation und Netzwerkmanagement) (German Edition) PDF | by Eva-Maria Gust


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Innovation Management Strategies Implementation Profits PDF 70e10d543

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Innovation Management: Strategies, Implementation, and Profits PDF




by Allan Afuah : Innovation Management: Strategies, Implementation, and Profits

ISBN : #0195142306 | Date : 2002-06-15

Description :

PDF-6055e | Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Designed to meet the increasing… Innovation Management: Strategies, Implementation, and Profits


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[Pub.32tYG] Innovation Management: Strategies, Implementation, and Profits PDF | by Allan Afuah


Innovation Management: Strategies, Implementation, and Profits by by Allan Afuah

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Mobile Computing Techniques Emerging Markets PDF 26b17d71f

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Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source) PDF




by A.V. Senthil Kumar : Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source)

ISBN : #1466600802 | Date : 2012-01-31

Description :

PDF-3890f | Mobile computing facilitates data transmission without needing to be connected to a fixed physical link. Mobile voice communication is widely established throughout the world and the number of subscribers to various cellular networks has increased considerably over the last few years. An extension of this technology is the ability to send and receive data across these cellular networks. Mobile dat… Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source)


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[Pub.61LvZ] Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source) PDF | by A.V. Senthil Kumar


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Simply Seven Sustainable Internet Publishing PDF F4c8c8a84

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Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing) PDF




by E. Schlie : Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing)

ISBN : #134933894X | Date : 2011-10-12

Description :

PDF-08cab | Published as part of Palgrave Macmillan’s IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site…. Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing)


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[Pub.79HeE] Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing) PDF | by E. Schlie


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Defining Democracy in a Digital Age: Political Support on Social Media PDF




by B. Lutz : Defining Democracy in a Digital Age: Political Support on Social Media

ISBN : #1349505021 | Date : 2014-11-14

Description :

PDF-2f3b7 | The internet has created a new social base where governments are ever more critically examined and measuring public sentiment expressed on social media is crucial to gauging ongoing support for democracy. This book illustrates a methodology for doing so, and considers the impact of this new public sphere on the future of democracy…. Defining Democracy in a Digital Age: Political Support on Social Media


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Defining Democracy in a Digital Age: Political Support on Social Media by by B. Lutz

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Digital Marketing Strategies Leading Experts PDF C5b3088ce

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Digital Marketing: Global Strategies from the World’s Leading Experts PDF




by Yoram (Jerry) Wind : Digital Marketing: Global Strategies from the World’s Leading Experts

ISBN : #0471361224 | Date : 2001-02-09

Description :

PDF-95fe9 | The first in a series of books from Wharton’s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, Uni… Digital Marketing: Global Strategies from the World’s Leading Experts


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Digital Marketing: Global Strategies from the World’s Leading Experts by by Yoram (Jerry) Wind

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Global Business Transcendence International Perspectives PDF C98023872

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Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research) PDF




: Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)

ISBN : #1137412585 | Date : 2014-04-11

Description :

PDF-88e90 | Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and d… Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)


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Marketing Scales Handbook IV Consumer PDF 19277c293

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Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) PDF




by II Gordon C. Bruner : Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)

ISBN : #1587992051 | Date : 2005-07-28

Description :

PDF-3f22a | All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication…. Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series)


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Aesthetic Communication Thyssen PDF F3e60e2c4

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by O. Thyssen : Aesthetic Communication

ISBN : #0230245927 | Date : 2010-12-08

Description :

PDF-1bd84 | This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication…. Aesthetic Communication


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